Working collaboratively with Toolbox Design and the talented Zoe Sofianos, we created an identity for Fairmont Jasper Park Lodge’s proposed kids camp. The idea for the camp was to let kids explore the lodge on their own terms. We branded Camp JPL as a place where imagination is key and the great outdoors is the kids’ playground. They would be able to experience many activities such as astronomy, canoeing, wildlife walks, campfires and much more. Badges preserve the memories of time spent at camp, and the map lets the kids record their adventures.