Our new generation of business travellers are opportunity seekers, obsessive socialites, and technology fiends with the desire for authentic experiences abroad. This rebrand for Crowne Plaza Hotels and Resorts focuses on connecting guests through combining the sophisticated atmosphere of a speakeasy to the convenience of a hotel destination. Guests are able to discover new people, places, and projects through the networking app. Notable guests and their creative and professional work are featured on the website and in the hotel lobby, enticing people to stay with Crowne Plaza. Technology highlights guests’ individuality; helping people network; and creating new business ventures.