Prime: of the best possible quality; excellent; of first importance; main.
Prime number: a number that has no positive divisors other than 1 and itself. (In other words, primes are unique.)
Prime 23 is a grad show concept for IDEA’s graduating design students. As IDEA’s 2016 grad class had only 23 students, that number with its dual meanings seemed like a natural choice.
The concept was based on the idea that this group of students are 23 “prime” candidates ready to hire. The concept took the idea of 23 Enigma, the belief that most incidents and events are directly connected to the number 23, and torqued it so IDEA’s 2016 graduating class became another one of the large and important events associated with this number.