Stop Overdose BC

Working with Traction Creative Communications as an Art Director, my team was enlisted by the Government of British Columbia to help promote new messaging designed to destigmatize drug users and to raise empathy, awareness and involvement in the community. Our strategic and creative platform was designed to humanize drug users by placing their drug use within the larger, richer context of their lives and relationships. We employed television as the primary media channel for the campaign, to reach the broadest possible audience, with support from social media, online video assets, out-of-home, newspaper and a unique partnership program with the Vancouver Canucks and the BC Lions.


Recent Projects